Kodin is a new Australian accounting platform with plenty to say: precision, ease, and an AI assistant called Kody that learns about your business individually. In fact, they had confused themselves with how many great features the product contained — and how to express their value. We reshaped the customer journey into a single landing page, developing the structure, messaging and the copy. Each section now flows sequentially, from the hero benefit through how Kody works and why the figures can be trusted, building to a conversion CTA. Working closely with the Kodin team, we turned a long list of features into a compelling narrative for this game-changing new product. See the full site here.