AI ORA™ is a new AI readiness assessment provider that measures whether organisations are actually set up to use the AI programmes they’ve invested in. The problem is we have a market exhausted by AI hype, and that most organisations have one AI strategy on paper and a different one happening in practice, with many of them feeling a serious disconnect between their people and AI. So we built the brand on a single-minded insight — AI creates the opportunity, but your people turn it into value. With a new brand purpose and proposition in place, we restructured their website narrative and wrote its copy. Then produced a comprehensive strategy document and 'copy playbook' to build all future comms from. See the full site here.