We worked with Christchurch Casino to create a new brand campaign TVC, targeted at their core 50+ market. Based around a simple behavioural insight: Older audiences might not go out every weekend, but when they do, they want it to be really special. This allowed us to position the Casino as the perfect place to enjoy an amzing night out — focusing on all the different kinds of smiles you'll find inside. From drinks to dinner, dancing and a quick flutter, at Christchurch Casino, you'll Find Your Winning Smile.